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One of the cutting-edge technologies that is seeing a huge increase in popularity is video conferencing. Business — both large and small — are realizing how valuable this technological tool truly is. Video conferencing lets people who are in different locations communication instantaneously in real time using audio and video transmission technology. Due to the video imaging aspect, this is a more personal way to communicate that the traditional telephone conference call. Now a face can be put to the voice, even if it is half way around the world.

In addition to the personalization of this communication, companies are able to save money by reducing or eliminate travel costs such as airfare and lodging.

Let’s take a look at just what video conferencing entails. First, there are two basic type of video conferencing: multi-point and point-to-point.

Point-to-point is the most basic and uses a single internet connection and two connected computers. This type of video conference also uses web cams and microphones attached to the computers for communication.

Multi-point video conferencing can entail different configurations depending on the size of the group and the number of locations that will be connected for the conference. For example, one configuration relies on a multi-connector unit that allows three or more users to connect. There is also the room configuration where multiple audio and visual (cameras and microphones) are used for larger groups of participants.

If your business is looking to communicate more effectively and efficiently, you should look into using video conferencing technology and tools.